We leveraged the power of
Social Media.

Birla Shakti Cement was looking for a robust digital presence to connect with its multiple stakeholders viz. Dealers, Customers and Employees.

We ran a mixed bag of campaigns (brand and festive) that drew eyeballs and got thousands of likes. Soon, Birla Shakti had 3000 followers in record time.

Children’s Day Contest (Dream It, Win It)

Format: Contest on Facebook & Twitter
Goal: Engagement
Campaign: #DreamItBuildIt
Idea: A contest for kids to send in video messages on their concept of a ‘dream home’.
Prizes: Winners took home exciting gifts.

Results

• 197 video & image entries in just 5 days of running with a spend of Rs. 9000 across FB & Twitter

• Reach of over 38,102

• Parents and children engaged with Birla Shakti Cement for the first time

Employee Engagement (Ideas 365)

The client wanted crowdsourcing ideas from their employees. An employee engagement program was set in motion to pluck ideas from different departments.