The biggest door-opener from NCL Industries, one of India’s largest business groups. Duradoor was looking to open doors in the fledgling market of Organized manufacturing and Door services.
Since B2B was top priority, we targeted Architects, Interior designers, Contractors and Builders. We wanted them to live and feel the experience. So, we organized eye-popping events and set up disruptive displays at public places. Real doors wrapped around Metro pillars got more eyeballs than expected. Digital interactions targeted the B2B stakeholders further while also pushing brand awareness campaigns to the B2C community.
Our bond has grown and
strengthened with passing time.