KMV Group has always been quiet and unassuming; staying away from the spotlights. But all the time growing at a rapid pace, post-millennium. A group with a glorious legacy that spanned over a century. It drafted a new set of company values and designed a new, powerful identity. This campaign was set to be an image driver for their forthcomimg luxe Reat Estate attraction in Vijayawada.
KMV was involved in some life-changing infrastructure projects across the length and breadth of India. They have always been seen as 'Nation Builders'. Our coinage 'Building a Modern India' found immediate resonance with them.
Full-page jacket ads in leading dailies across South India and Business press conveyed the 'Nation-building' sentiment to a T. The Campaign was supported within Vijayawada through Outdoors and well=positioned branding at the Hyderabad Airport.