Karyomax and Karyoblast are food supplements for fish and prawn, produced from a new enzyme technology. These thrive around the Districts of coastal Andhra Pradesh. So, mixed media was conjured up to launch this typically seasonal product.
We started working on the branding game. Gave it name, shape and form. Then came up with several packaging ideas before we zeroed in one.
Then, we narrowed it down to a celebrity to become the 'mouthpiece' for the brand. Soon, we were picking out product usage insights to engage the farmers. Print ( Ads & Outdoors ) and Electronic ( Television, Radio & Cinema ) were employed for the launched. To boost the goodwill of the local press, a press meet was conducted in Vijayawada, prior to launch.
The exercise resulted in healthy awareness for the products.